Jewson

Contribution - Director of Photography

Jewson’s ‘Keeping up with the Jones’s’ campaign was developed as a flagship advert to promote their services in a memorable way. The production was created for broadcast on streaming services, and to elevate the delivery, the team secured Ruth Jones (of Gavin & Stacey) as the voiceover, adding a recognisable and engaging element to the final piece.

I worked as Director of Photography on this project, with two full days of filming and an additional pickup day after the first edit to refine the story and visuals. With a strong budget in place, we were able to hire a Sony Burano paired with Sigma prime lenses, capturing the advert in 8K (though the version I can showcase is limited to 1080p). Working alongside a larger crew made this a fantastic project to be part of, ensuring every detail, from lighting to sound, was executed to deliver a polished, broadcast-quality film.